Hello, I'm Larry, a Creative and Art Director known for my blue collar approach and passion for design and exploration.
larry
baltutis
About
Throughout my career as a Creative Director, my journey has allowed me to traverse a wide range of landscapes, encompassing boutique agencies and renowned corporations alike. Central to my approach is a steadfast commitment to prioritize the client and customer, ensuring that the work produced is not only aesthetically pleasing but also highly effective, encapsulated by my motto of creating "pretty potent" outcomes.
I work in a variety of disciplines, bringing a diverse skill set and creative approach to each project.
01
branding & identity
With a wealth of experience in audience analysis and vertical market understanding, I have honed my ability to develop brand identities and visual language systems. These strategic tools serve to differentiate and enhance consumer perception of a brand's positioning and overall tone.
02
ecommerce & growth marketing
Succeeding in the highly competitive D2C space requires optimizing strategies such as look-alike audiences, mapping consumer journeys, and refining UI/UX design across all channels and touchpoints to ensure a seamless and effective experience.
03
campaigns & content
Leveraging a robust strategy and deep audience insights allows for crafting compelling messaging and visuals that effectively captivate and engage consumers. Covering email, social, product promotions, and seasonal campaigns, my methodology prioritizes building a strong brand connection and enhancing the overall story.
clients I've worked with
