Hello, I'm Larry, a Creative and Art Director known for my blue collar approach and passion for design and exploration.
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clients i've worked with
Originally from Milwaukee, WI, I started my career at McDill Design, crafting impactful designs for local icons like Miller Brewing Company and The Milwaukee Brewers. I then ventured to sunny San Diego, where I founded Boxcar Design and worked with clients such as Easton Sports and 76 Lubricants. My journey led me to New York City, where I contributed as an in-house creative at the NFL, before returning to San Diego to revamp ProFlowers.com and guide them through their public offering. As my travels continued up to the Bay Area, I joined EA SPORTS for seven years evolving the entire portfolio of franchises before serving as Executive Creative Director at Pocket Made, a dynamic digital transformation agency. There, I played a pivotal role in expanding the agency's reach across diverse clients and industries including block chain, gaming, cannabis, hospitality, and spirits.

Outside of shaping brands, you'll often find me behind a camera capturing life's moments or exploring new places while reconnecting with family and friends. I'd love to tell you more and continue this beautiful adventure. Thanks for stopping by!

testimonials

"Larry possess the perfect mix of strategic thinking and creative execution. He is purposeful and passionate. Having him work on our brand was a game changer."
Kristen Gustafson
Director of Brand & Strategy, Marriot
"Larry was a “secret weapon” for Brand Marketing at Reebok. His ability to lead, manage, and deliver compelling creative solutions for our product launches was always above and beyond expectations."
Brianna Henley
Sr Director of Product Marketing, Reebok
"Larry has great brand instincts and the proven ability to create, evolve, and enhance brand experiences across any and all touch points."
Larre Sterling
Head of Global Events & Experiences, EA

by the numbers

20
Years of experience
100+
brands touched
15
Industries served
00
professional regrets