ea sports

As EA SPORTS' Global Creative Director, my main goal was to maintain and improve the brand's integrity. This included understanding the sports portfolio, coordinating with teams, and analyzing audience demographics. I focused on ensuring consistent brand expression across all channels, evolving brand guidelines digitally, and creating a brand portal. This included brand development on all sports franchises; Madden, FIFA, NCAA Football, and NHL. Our team transitioned from athlete photography to event-based productions, collaborating with various departments to create content for packaging, marketing, interviews, and videos across platforms.