stix

Crafting A Product Line for Explorers
Client
Ayr Wellness
Services
Identity & Branding
 / 
Brand Architecture
 / 
Packaging
 / 
Video Production
 / 
Goal

Stix Preroll Company, evoking a rustic outdoor essence, embodies the spirit of nature and the very product it offers - single preroll joints reminiscent of sturdy sticks. Embracing this rural theme, an organic logotype was crafted, featuring a bespoke "i" symbolizing a match stick. In addition to the brand identity, a range of secondary products and packaging solutions was developed to showcase the brand's diverse offerings. The innovative packaging system for the primary product not only stands out but also proves practical for outdoor enthusiasts venturing into the wilderness.

Result