Welcome to the enchanting world of Wicked edibles, where cannabis gummies are tailor-made to captivate a youthful consumer with irresistible effects and flavor profiles. To start, we began with a deep dive into revamping the identity, crafting a visually striking "Wicked W" emblem featuring a whimsical tongue, crackling lightning bolt, and mesmerizing sparkles that metaphorically speak to the gummy sensations. This illustrative style came to life across all product names and types. Additionally we meticulously curated a vibrant color palette that also mapped to the different flavor profiles like Sour, Hot, and Chill in order to amplify the aesthetic, ensuring that every hue and shade expressed the consumers expectations. The packaging form factors underwent rigorous exploration, testing, and refinement to guarantee optimal safety, functionality and appeal, from sleek pouch designs to collectible triangle tins that further deliver on the brand ethos of "Edibles with Attitude." This playful vibe extended even further into swag and retail materials including an electrifying and energetic in-store video piece that surely whipped up the crowd.
