Goal
'"Lander Life" is a vibrant kids' apparel brand celebrating young explorers and their curiosity. From concept to creation, the system was designed with intention. Reversible sweats was the charter, inspired by land, sky, and sea, that invite endless adventures with the ability to be worn inside out and even "All Ways," offering front-and-back versatility. The brand's name implies the excitement of arriving or "landing" in natural environments, echoed with the tagline "Explore All Ways, Always." From naming and logo design to the product itself, everything embodies the ethos of outdoor exploration for children.
Result
No items found.