Goal
Entourage, a brand specializing in cannabis concentrates and vape products, targets an urban cyberpunk demographic, resonating with the notion of the 'Entourage Effect'—a synergy within a community of like-minded individuals. The logotype was meticulously crafted as an amalgamation of 'characters,' symbolizing a cohesive tribe. Embracing a neon palette, the design embodies a futuristic cyber club ambiance, adding a touch of steamy allure. Complementing the logo, product colors, packaging aesthetics, in-store promotions, advertising campaigns, and a brand video were meticulously orchestrated to create a holistic brand experience.
Result
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