Zzzquil, another project from P&G, approached us for a redesign of both their app and website. Having a track record of working with blue-chip brands and evolving them successfully, we embraced this project while respecting the brand's established equity. Our goal was to create a seamless branded experience across all platforms and experiences. We adapted the color palette to function in web "dark mode" and developed user experience (UX) and user interface (UI) designs that could be easily managed even while lying down minutes away from deep slumber. This project focused solely on UI & UX, leaving the engineering aspects to their capable team. The collaborative relationship made everything smooth, allowing us all to have ample time for a well-deserved rest.
