Marriott Vacation Club, a leading name in timeshares known for its luxurious vacation getaways, took a thoughtful approach to meet the evolving needs of its members. While traditionally focused on resort-style destinations, they heeded the desire for more city-centric options. This led to the creation of MVC Pulse, strategically located vacation spots "in the heart of it all" in major cities like San Diego, San Francisco, Boston, Washington DC, New York, and Miami.
This initiative wasn't just about physical locations; it represented a new identity and brand ethos centered around the concept of being at the heart of vibrant city experiences. A comprehensive visual language system was meticulously crafted, extending from location signage and wayfinding to all collateral, ensuring a consistent and compelling narrative for these exciting destinations.
